While it might sometimes seem like smartwatches aren’t that popular, the reality is that they’re getting moreso all the time, as the wearable market has grown 7.3% year-over-year and that’s down to smart devices.

That’s according to IDC, which in its latest wearables report claims that there have been 26.3 million units shipped this quarter and that the market is trending towards devices which can run third-party applications, and away from more basic wearables, like fitness trackers.

In other words, the growth in the smartwatch market will be even higher than 7.3%, since it’s also making up for the drop off in sales of "dumber" wearables.

As a result, it’s no surprise to see Apple’s presence growing. At the launch of the Apple Watch 3, Tim Cook proudly revealed that it was the number one watch brand, and at this rate next year he’ll be saying it’s the number one wearable brand, as the company now has 10.3% market share, up from 7.3% this time last year.

That still leaves Apple in third place, but it’s not far behind Fitbit and Xiaomi, which are tied for first with a 13.7% share of the market each, and due to their reliance on basic wearables, they’re both down on last year – even with products like the Fitbit Ionic smartwatch recently launched.

Getting smarter

Based on this it’s likely that we’ll see more truly smart devices from these brands and others in 2018, and fewer basic fitness bands and hybrid watches.

Rounding out the top five wearable brands, there’s Huawei in fourth place, which has grown enormously from 2.5% market share in quarter 3 of 2016 to 6% now, growth which apparently was driven by fitness bands and smart earphones. And Garmin in fifth place, which has seen a slight drop in market share.

This is good news for smart wearables on the whole though, though it seems like Apple is enjoying most of the growth, since there’s little sign of Android Wear’s presence and no Samsung in the top five (meaning no Tizen).

Still, wearable brands outside the top five have cumulative growth of 15.7% year over year, so they might still be heading in the right direction.

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